Upotential was founded in Sweden by an ex professional tennis player and an Ironman finisher. The founders felt that something was off in the discussions around mental health. Instead of focusing on what can be done proactively to avoid mental health problems, too much focus had been put on reactive treatment.

It was time to find a solution that would inspire people to proactively train their brain, mind, and emotions – before the problems occur. It was time to make mental fitness simple, accessible, and inspiring!

The Gym for Mental Fitness was born out of the vision of making the world a healthier and a more fun place to live in, by building a global arena for ambitious people where mental training would be a natural part of their daily lives, just like any other gym where you train your body. A place where people could go to dream big, create goals, discover themselves while also working on their mental wellbeing – because these things are linked to each other!

The next addition to the team was an expert within the field, with a PhD of Sport Psychology. Together this trio has gathered the best tools from Sport & Performance Psychology and Coaching and created a concept of science based mental workouts designed to fit everyone who wants to develop and improve performance and mental wellbeing.

Our mission is to challenge and inspire you and be your friend on your biggest adventure – your life!

Dream Big & Keep Going!