Upotential was founded 2019 in Stockholm, Sweden by Catrin Eriksson and Marianne Marescotti. Brought together by the desire to change the world, challenge old structures and build something completely new – Upotential was born!

United by a clear vision to contribute to a healthier and more passionate world the idea of establishing a gym for mental fitness was created. By inspiring people to proactively build their mental fitness on a regular basis, Upotential has the clear goal of becoming the game changer that makes this possible and thus, makes the world a better place!

This is us 2030 - join us in our adventure..!

Upotential is considered the trendsetter and the most innovative addition to personal development created in modern times – making the world healthier and more passionate!

Upotential leads the revolution of the health and education sector by demystifying and making mental fitness training simple, attractive and available to everyone, inspiring people to work on their mental fitness – every day!

Upotential has raised the status of the occupation of mental fitness trainers and attracts talents from all types of fields, from all over the world; they all want to be part of a fun and innovative culture.

Upotential unites people from all corners of the world. Here is where you meet the innovators, the explorers, the adventurous, the curious, the ambitious, the fighters, the dreamers, the passionate and the go-getters! A gathering place for people wanting to optimize their career and life!

Welcome to join our journey!

The founders


“I love to challenge my body through various sports and physical adventures! This curiosity and drive has made me reach accomplishments I never thought possible. When I did my Ironman I was prepared to the teeth, physically in top shape. But what really made the difference and what made me smile that last part of running a marathon was my mental toughness. I could never have done it without being in mental shape. And if I can do it, others can too! Now, I use all my stubbornness, focus and curiosity to actualize my dream by spreading the power of mental fitness and thereby contribute to a more healthy and passionate world!”

Catrin has among other achievements finished an Ironman, 4 x marathons, 1 x “en svensk klassiker”, 6 x Vasaloppet one of the longest cross-country ski races in the world, 2 x Marcialonga.


“As a former professional tennis player I was never the best technically or the strongest physically, but my winner mentality and my mental toughness took me really far. However, what I didn’t understand at the time was that in order to reach the stars and perform at the highest level for a long time, you need to cure your passion and recognize what effects the other parts of your life will have on your life. To reach the top, it’s simply not enough to only focus on performance; you need a deeper understanding of yourself and who you are. Now, older and wiser I will use all my mental power to build the most innovative and cool mental fitness gym in the world – so that ambitious people everywhere will have a place to train their mental fitness regularly”.

Maja reached a WTA ranking of 283 in singles, has won the Swedish championships 15 times (singles, doubles, junior) and finished her career off with a great college career representing UNLV; where among other achievements she was elected National Rookie of the year, Nevada Woman of the Year and her schools most valuable athlete two times, elected hall of fame 2008.


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